What challenge were you trying to solve when you chose to partner with OpenUp?
When employees reach out to you with mental health problems you want to help them. Sending them to their general practitioner to be forwarded to a psychologist doesn’t feel like you’re actually helping them out, especially knowing the long wait it could take. Our collaboration with OpenUp closed the gap in terms of real help we were able to offer employees regarding their mental health. And significantly reduced the hurdle for employees to talk to a psychologist, which made it a lot more accessible.
How did OpenUp impact your company culture?
Having something as visible and clear as the collaboration with OpenUp made it easier to explain sensitive topics and talk about things related to mental health. When we introduced it, we had to be careful that it didn’t feel to employees as if we were passing the buck to OpenUp, while disregarding the topic within Picnic. So, it was very important to open the conversation transparently and I think that the dynamic went well. We kept emphasizing that every consultation with OpenUp was voluntary and confidential and, at the same time, we did really encourage people to reach out to somebody within the Picnic team if they felt comfortable with that.
What helped the most, aside from the consults per se, was the fact that that mental health became more of a conversation topic: if I explain something about OpenUp I am also inevitably making statements about mental health.