AI well-being coach

Help more employees take the first step towards support

The AI well-being coach offers an easy way to start talking, work through what’s on their mind and find the right support through OpenUp.

An employee at home in the morning, her cat beside her, messaging the AI well-being coach on her phone

Trusted by 2,000+ organisations of all sizes

An easier way to begin

People don’t have to know where to start

Not everyone is ready to book a session. A private conversation can feel like a smaller first step.

  • Start with what’s on their mindNo need to choose the right topic or have a clear question. An everyday worry is enough to start.
  • Make sense of it togetherCBT-based questions help employees explore thoughts and feelings, and find their own answers.
  • Take a next stepPractical advice from OpenUp’s expert-made content, or booking one of 200+ certified experts directly.
MyOpenUp

Example conversation with the OpenUp AI well-being coach

A person sitting with a phone in a softly lit room at night.
Suggested next stepTalk to an OpenUp expert
For tonight5-minute wind-down exercise

Always available

3am worries get
a 3am response

When a worry interrupts sleep, employees have somewhere to turn. The coach is available day and night, in the OpenUp app or on the web.

  • 3am“I can’t switch off.”Talk through a worry or try a wind-down exercise.
  • 9am“How do I bring this up?”Prepare for a difficult conversation before it happens.
  • 6pm“Today was a lot.”Pause, reflect and work out what would help next.

Support that builds over time

Keep the well-being journey moving

Give employees a reason to return, with personalised support and practical next steps that build on each conversation.

Before a session

Find the right person

The coach helps employees find an expert by topic, language and availability, then book a session in the chat.

Between sessions

Somewhere to keep talking

A familiar place to talk things through, reflect on what’s changed and pick up an earlier conversation.

Personalised nudges

A next step that feels relevant

Insight cards turn Vitality Check results into a practical next step. The coach picks up where the last conversation left off.

2,000+

employees tried the coach during the beta

The coach helped me work my way to the core of my problem, with good guidance along the way. Now I can tackle it with much more focus.

OpenUp user

Safety and privacy

Built with experts. Private from employers.

Humans come first

AI supports the care, it does not replace it. Your people can book an expert directly, any time.

Guidance, not therapy

It helps people reflect and find support. Therapy stays human work.

Safe by design

Every conversation opens with an AI disclosure. Crisis signals route to 24/7 human support.

Private by contract

Confidential from employers, EU-hosted, and never used to train models.

The coach remains optional. Employees can still book an expert, join a group session or explore OpenUp content as usual.

Read our vision for responsible AI

AI well-being coach FAQ

How does the coach work alongside sessions with a psychologist?

As a front door to expert care. The experts stay at the centre. When a person is the right next step, the coach suggests a 1:1 session and books it in the same conversation. Employees can also book an expert directly, without using the coach.

How is this different from a general AI chatbot?

It is designed to guide, not to treat, and built for one purpose with our psychologists and medical doctors. It does not diagnose or give clinical advice, it points to a human as soon as that is the better fit, and its guidance comes from our own psychologists rather than generic internet tips. Nothing your employees type trains a model.

Who can see the conversations?

Not visible to managers, HR or the employer. Selected anonymised transcripts may be reviewed internally by OpenUp’s clinical and product team to check safety and improve the coach. This is strictly internal and does not involve model training.

What happens if someone is in crisis?

The coach stops coaching and shows a safety message with emergency contacts (112 or the local crisis line) and how to reach OpenUp's own 24/7 human support.

Where is the data stored, and is it used for training?

In the EU, on Microsoft Azure in Sweden, with GDPR compliance, a completed data protection impact assessment and ISO 27001 and NEN 7510 certification. User data is contractually excluded from model training, and inactive accounts are deleted after 36 months.

Can employees choose not to use it?

Yes. Every user sees a consent screen before the first conversation and can switch the coach off in their profile settings. For organisation-wide settings, talk to your account manager.

Will employees know they’re talking to AI?

Yes. Every conversation starts with a clear AI disclosure and explains the coach’s limitations. This meets the EU AI Act’s transparency obligations for limited-risk AI systems.

Book your demo

Ready to see OpenUp in action?

30 minutes with someone who has rolled this out before. You decide if there is a next step.

  • The platform from both sides, employee and HR
  • What rollout looks like at your company size
  • Pricing, and your questions answered live

Trusted by 2,000+ organisations of all sizes

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